2014–Currently
RecargaPay - Product Designer Lead
- Define the roadmap of the UX team according to the priorities of each sprint.
- Coaching and mentoring within the UX team in order to raise the personal and professional potential of each individual.
- Establish design operations that facilitate the daily tasks.
- Educate and give visibility to all areas about the importance of UX in the construction of products (workshops, posts, conferences, etc.).
- UI Project leader in the the migration process of React Native technology. I worked with the development and product area with the purpose of raising the quality standards understanding users needs.
- Metrics and usability analysis to detect insights that improve the user experience.
- Identify growth opportunities according to the business objectives using the User Research methods.
- Advise to each Product Owner in the product interaction taking into consideration the compiled information, the design principles and the market trends.
- Develop an integral design system based on the composition structure of the Atomic Design with the purpose of generating cross-plataforms through the homogenization of the elements.
- Generation of wireframes, prototypes and complete navegation flows of the different products.
- Follow up of the projects, from the begging to the final implementation collaborating with the Development team and the stakeholders.
2010–2014
Crakovia - Founder
- Ad hoc Digital solutions to each client. Development, management and implementation of innovative projects from different digital application fields: apps, webs, tótems multimedia, interactive videos, etc. Clients: Lucky Strike, J&B, TyC Sports, 5ta a Fondo, etc.
2008–2010
British American Tobacco - Marketing Procurement
(Lucky Strike, Camel, etc.)
- Investigation and implementation of digital products with the purpose of generating new communication channels: Video Mapping Projection, 3D Games, interactive trivias, information capture and data base generation, luminescence premium packaging, etc.
- Key point contact person between marketing and R&D. Tasks: discuss project ideas, capture clients objectives to transform them into unique experiences that contribute to the Brand image.
2003–2008
Diageo - Marketing Procurement
(Jonhie Walker, J&B, Smirnoff, Baileys, etc)
- Development and design applied to the production of POP materials, Merchandising and Multibrand Premium Packaging (Johnnie Walker+Navarro Correas, Smirnoff+J&B, Johnnie Walker+Baileys).
- Elaboration of presentations for new products and campaings using After Effects and Premier, optimizing the impact and visibility of the main brands.