In 2015 the UX team of RecargaPay had only two people (were the Argentinians using the UX concept them? 🤔). Our tasks were to make products flow, design interfaces, unify visual standards, check some metrics but also create some pieces for marketing, social media, archigraphy, etc.
In that context I proposed making a promotional video for Google Play. In 10 days we designed the storyboard, recorded the audio and made the animation. The result was excellent: during the first weekend the user acquisition was +2%.