For more than 10 years I have been working in the development of digital products and in my opinion there are 3 keys to getting successful results: adaptability, variable analysis such as scope, resources or time and a great teamwork.
Education
Degree
Graphic Designer
University of Buenos Aires | 2010
ILA Rio de Janeiro
Interaction Latin America | 2018
Skills
Planning/Coaching
Since 2018
UX Design
Since 2010
Sketch, Zeplin, Invision
Since 2017
Spanish
Native
English | Portuguese
Intermidiate
Work experience
RecargaPay: Lead Product Designer | 2014 - Currently
Manage, coach, and mentor the Product Design Team to raise the personal and professional potential of each individual.
Lead the design of all products (helping to define the strategy and product vision).
Build relationships with key business stakeholders to align on requirements.
Collaborate with Product Design peers and work closely with UX Manager to manage priorities and define the roadmap of the UX Team.
Partner closely with Product Managers to identify new opportunities, define hypotheses, problem statements, run experiments, KPIs, ensure solutions meet business objectives, and solve the right problems as well as provide value for our customers.
Run workshops where design, product, and engineering teams collaborate to clarify or come up with solutions together.
Present and communicate concepts, designs, and prototypes to cross-functional partners.
Help shape our design culture and processes (Design Critique, Design Review.)
Collaborate to build, maintain, and evolve our Design System.
Responsible for the hiring process of designers and researchers (interviews, challenges, etc).
Analise metrics (funnels, NPS, CSAT, etc.) and usability tests to detect insights that improve the product and the user experience.
Design screens, flows, and prototypes for the different products.
Previous works
Crakovia Digital Agency: Founder | 2010 - 2014
British American Tobacco: Senior Marketing Procurement | 2008 - 2010
Diageo: Marketing Procurement | 2003 - 2008
Personal projects
Pimba!: Founder | 2020
A word-of-mouth chatbot to increase brand sales.
Nexo: Project Manager | 2019
School management and comunication platform.
Work experience
RecargaPay: Lead Product Designer 2014 - Currently
Define the roadmap of the UX team according to the priorities of each sprint.
Coaching and mentoring within the UX team in order to raise the personal and professional potential of each individual.
Establish design operations that facilitate the daily tasks.
Metrics and usability analysis to detect insights that improve the user experience.
Educate and give visibility to all areas about the importance of UX in the construction of products (workshops, posts, conferences, etc.).
Identify growth opportunities according to the business objectives using the User Research methods.
Advise to each Product Owner in the product interaction taking into consideration the compiled information, the design principles and the market trends.
Follow up of the projects, from the beginning to the final implementation collaborating with the Development team and the stakeholders.
Develop a design system based on the composition structure of the Atomic Design with the purpose of generating cross-plataforms through the homogenization of the elements.
Generation of wireframes, prototypes and complete navegation flows of the different products.
UI Project leader in the the migration process of React Native technology. I worked with the development and product area with the purpose of raising the quality standards understanding users needs.
Previous works
Crakovia Digital Agency: Founder | 2010 - 2014
British American Tobacco: Senior Marketing Procurement | 2008 - 2010
Diageo: Marketing Procurement | 2003 - 2008
Personal projects
Pimba!: Founder | 2020
A word-of-mouth chatbot to increase brand sales.
Nexo: Project Manager | 2019
School management and comunication platform.
Education
Degree
Graphic Designer
University of Buenos Aires | 2010